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Some Essential Business Tools

Some Introductory Books about Starting a Business

To start a business you have to turn ideas into action. You have to ask yourself about what are the elements of a perfect sales pitch or how do you attract talent? How do you establish an identifiable brand without any money? The books below will provide you with some of the answers!

What you are looking for are the essential steps to launch great products, services, and create a great company. You might now want to found the next Microsoft, but you still have to know how to unleash entrepreneurial thinking and creativity that will have your businesses stay ahead of the pack.

The Required Accounting Systems

The creation of a business plan, warrants its own pages. But, once you have established a business plan, there are some operational issues that become important. Not least of them is accounting. For many people that is a real headache. But, today, there are many simple accounting packages around that make a once tedious task, if not interesting, then at least bearable.

An Accounting System Initially you might be able to cope with something like Quicken 2009 Products or MS Money. But within a short time you will require a more extensive accounting system. For non accountants that often poses problems. Keeping accounts is also for most people a boring job, they would rather do without. Yet, unfortunately, the tax authorities, such as the IRS, require that we keep track of where we spend the money and how we make it. There are many relatively simple and good systems around. QuickBooks 2009 Editions is one (Starter Version $99.95 - the Professional Version around $250.00 - they also offer a training course for $149.00). Though, it has over the years become quite expensive, it is still one of the best values around. Remember Intuit has always specials on Quickbooks! We recently helped six people set up their business, (three for purely Internet businesses and three for non internet) and searching for a good simple accounting system we came across one by APS. Three of the clients selected QuickBooks , while three went with APS. APS combines highly powerful American/English accounting software features with a wide range of reports such as general ledger , profit and loss , trial balance, statement of account and balance sheet and also powerful tools guaranteed to insure satisfaction from all users of the system. In other words, it has everything you need and it can grow with you. The price is only US$ 99.00 (single user). We are actually installing it now for our own web based business. They offer excellent support as well. Click here to Purchase the download For the APS Accounting System

Creating your Market Strategy and Plans

If you start your own business then putting into place a proper marketing plan is essential. You will have to work out an overall plan as part of the business planning process. But at a later date, you will have to sit down and work out the details of how you approach your market. And that is where the Marketing Plan starts. Here are some books that will help you. Some will appear to you more than others.

The important point is that you do it systematically and the follow your plane once you have completed it.

The Total Financial Costs of starting an Internet Business

We are trying to give you suggestions about what kind of products can help you to start a successful venture, for those who want to start their own business,. We have are careful to recommend products we have used ourselves or products we have experienced in use, while consulting and coaching other people. The question you must inevitably ask is, well, how much does it cost me to set myself up in an internet business?

There is no doubt, the internet is the medium with which you can make money fastest and with an absolute minimum cash investment. There is no guarantee that you make money and anyone telling you, that it does not require some serious effort to set up, is "leading you down the garden path"! The amount of money you can make will vary with your effort, the products you select and various other factors. In that respect the Internet is not different from any other business.

So let us summarize:

	You require a lot of effort, so called sweat equity! This is especially true in the early stages. You probably have a more relaxed business life later on, when you have set everything up and when you mainly keep the operation running smoothly
	You require persistence and tenacity, discipline and thoroughness. You have to be optimistic, but not euphoric!
	You require very little money to start the business.

That is your personal investment and you can not put a price on that.Your desires and aspirations will determine this. The financial investment is, however, something quite different. It is made up of the following services and associated costs:

You need to register a domain name. One reliable company is directnic.com - annual fees for a domain costs $15.00 a year and if you want the advertising banner removed (you will need banner free hosting) it will cost another $15.00. The site is easy to use, clean and also offers a simple web builder. You can leave your website on their server and as long as you keep it reasonably small, it will be fine there. The support by this company is superb. This is excellent for a start-up and you save yourself the money for the ISP below, because directnic is your ISP. They also have a site builder to create your website and they have a site submission program so you can start submitting your site to the search engines. They also offer a Premium Service for around $12.00 per quarter with more than enough e-mails and disk space for any start up.	US$ 30.00 (per year) Domain name registration only US$ 15.00 per year or $12.00 per Quarter for Premium Service
Once you grow, you will need a reliable ISP (Internet Service Provider, where you "host" your website - you will leave the domain registration with directnic). There are numerous good ones available. The ones we have experience with are: XO (formerly Concentric) XO offers a webbuilder (where you can build your websites. It is very easy to use and saves you the costs of having to purchase something like Front Page) They have hosting packages available from, monthly $15.95 to 375.00. The $15.95 package (2000mb/20 e-mails) will be enough for most people. They are ultra reliable. iPowerWeb is an excellent hosting company. They offer you a monthly subscription for US$ 5.95 per month, if you pay one year in advance, and no set up fee. You will get 2000mb, 500 e-mails, SSL, a marketing package, statistics and lots more. It is an outstanding deal. Marketing and search engine submission. Very reliable. Netfirms Web Hosting is a company specializing in hosting small businesses' web sites.They offer you a monthly subscription for US$ 8.95 per month, if you pay one year in advance($107.40), and no set up fee. You will get 2000mb, 100 e-mails, a website starter CD and lots more. PowWeb Hosting- 2,000 MB + 2 Months FREE! - $7.77/month! . The subscription is only $7.77 per month and you get 2 months free if you pay a year in advance. PowerWeb offers a site builder and a marketing package. A good reliable company. They have always specials Jumpline.com Premium Web Hosting for as low as $2.50/mo. They offer plans from US$ 9.95 per month with 500 Mb/5000mb per month/75 pop3 e-mail accounts. One interesting special offer is that you can host 6 domains for only US$ 14.95 per month. your-site.com - Fast, Reliable Web Hosting - $5.00/mo This company offers 50 Mb and 6 Gb of traffic for US$ 5.00 per month. There is free set-up provided you pay a year in advance. The 25 e-mail accounts should be more than enough. HostRocket.Com - Web Hosting This company offers 1000 Mb and 5 Gb of traffic for US$ 6.95 per month (two year contract - otherwise $14.95) with no set-up fee. There is free set-up provided you pay a year in advance. Unlimited e-mails. Offers from Hosting Companies constantly change and it is worthwhile to look around, before you commit yourself. Generally, the best deals require one year payment in advance.	From US$ 60.00 - $299.40 per year
You should have an autoresponder. Most of the web hosting companies above offer one as part of their package. But, if you want to get more sophisticated, or when your site picks up traffic ( you can argue that, you have to have a good autoresponder and mailing list/client manager otherwise your site will never pick-up traffic! This is a valid argument!) you would consider someone like aWeber who offers an integrated suite. aWeber also offers some interesting articles on the subject. Another company is "getresponse.com". The offers are rather similar and reliability and support is very good with both companies.	(aWeber) US$ 179.40 (or US$ 19.95 if you pay monthly) US$ 149.00 a year
The SuperAffiliate Business Book (US$47.00), How to create and Sell Products On-line (US$127.00), and The Lazy Man's Guide to Online Business (US$ 29.00)	US$ 203.00
The APS Accounting System or the QuickBooks Accounting System	US$ 99.00
If you want to increase your Web Site Traffic through better positioning in Search Engines, a WebPosition Gold makes it easy to monitor your search positions & to improve your rankings! Don't be buried in last place, move up to first place!	US$ 149.00

Given, that you create something with which you can potentially earn several tens of thousands a month, this is an amazingly low amount. Moreover, the total start up costs do not all come up at the very beginning, but are probably spread out over three or four months.

Some Business Ideas and Opportunities

Internet Business Opportunities

The Affiliate Business

every detail of how to do the job. It is a 270 page (downloadable in PDF format) guide that leaves almost no question unanswered. If you follow it step-by-step you just cannot fail. We have tested it in great detail and we have concluded that it is worth every cent. At US$ 47.00 (one single payment), or if you want, the Gold Membership version at US$ 67.00, is probably the best investment you will ever make. The difference between the two versions is not in the substance of the book, they are the same. With the Gold Membership you will gain access to some additional material. For both versions you will get weekly ezine's sent to your e-mail address containing valuable information. Click here to Purchase

Marketing and Selling Products on the Internet If you are not satisfied with selling someone else's products and would like to sell and create your own, or present a mix of your own and affiliate products on your site, then you should really look at the product below. There might be several reasons why you want to create your own product: Selling someone else's products always has a certain risk of the "uncontrollable". The original creator of the product could for instance fold, sell his product or simply stop to support it. If his product has become your main income generator, then you might suddenly be cut off. So, creating some of your own products improves your chances of an independent continued income stream. You might be on an "ego-trip" and just need your own products. It makes you feel better and more proud of yourself! Not a good enough reason? Well maybe....... maybe not. But you certainly want to enjoy that business and if that "little vanity" makes you feel better, you will have more interest in what you do and therefore you will perform better. In addition, you learn something about other people's products as well, namely how to market them. And that increases the overall chances of success. Just do not make it too complicated, keep it simple and controllable. We felt that the benefits of having one's own products far outweigh the costs and the risks.

Michael Green, a well known internet marketer and creator of The Private System For Creating Wealth, provides you with a step-by-step roadmap and illustrates precisely how to make "glorious sums of money" by creating and selling your own product online. There are many such instructional systems out there, so why is this toolkit different from other products? Simple! It's well laid out, easy to read and "bang up to date"! Everything is based on his own experience from marketing online for several years and especially in 2005-2007. This toolkit was created from Michael Green's own private notes, drawing on his experience of selling actual products to real people at this very moment in time. There's no lengthy theory, because there doesn't need to be. Instead, he shows you real-life, current operating examples drawn from his own experience with his products and the success he had in next to no time at all. We have also used it extensively and the consensus opinion here is that the crispness of the ideas and the no nonsense step-by-step instructions make it a "must have" that really set you up for success. Michael Green offers various levels of memberships. We opted for the Platinum one for US$179.00 giving us access to several types of bonuses. But even if you just purchase the normal membership for US$127.00, you will greatly benefit. The core of the system is the same, you are just being offered fewer bonuses with the less expensive version. Click here to Purchase

Creating and Selling Knowledge and Information Products

Contrary to what you probably think, we are not that "hot" on e-books. This is mainly because most of the e-books are written poorly and, the logic the writers try to put across, often escapes us. However, the idea here is to show you that you can create one or more products selling knowledge. It will not be easy, but it is possible. The three samples below show that. You can also look at the books from amazon.com which deal with the topic of selling knowledge based products.

Sales of information products have the highest income stream generation. Obviously, this takes a little bit more time to prepare. Yet, you can always use a strategy that is based on several income generating activities. Go with the affiliate pages first, while you prepare an e-book.

If you have specific knowledge in a field, you could write an e-book and sell it on your own website or through bay, or in a combination of the two. Writing an instructional e-book is not as difficult as you think and there are a number of low priced but good technical programs that help you in structuring and creating the e-book. The topic will depend on your own skills. As an example, a man summarized his 30 years of being a handyman into a great package that gives step-by-step instructions on how to be successful as a handyman. We have read it and it is amazingly good. There are many other fields where people would be interested in seeing a "How-to" account.

To write a successful eBook you have to answer three basic questions:

	Are there enough people interested in this topic, and are they readily reachable, preferably in groups, to market my ebook to?
	Do those people have a problem for which they are willing to pay money – at least $19 to $49 – to solve?
	Can I provide them with enough solution to their problem?

Once written, you still have to sell the book and that brings us back to the same pattern as marketing the affiliate page. Obviously there is the possibility to sell the eBook through eBay. There are numerous instruction books on how to do that as well.

eBook Secrets Exposed There are hot-selling eBooks on the Net about how to negotiate the best price on a new or used car; how to save money on a mortgage; how to write sales letters; how to promote your professional services business; how to achieve financial independence; and many, many other topics. Income varies.Some people make a few hundred , others a few thousand a month.  One entrepreneur is going to make close to $1 million this year – only selling information online. If you have a sincere desire to make money and the ability to follow a proven, step-by-step system, then you can make a solid income. Just as long as you follow the simple, basic steps laid out in this breakthrough new course by Jim Edwards, a successful publisher of eBooks... if you work rapidly, your income could start two to four weeks from today. * Click here to Purchase the download for US$ 49.00

How to write and publish your own eBook in as little as 7 Days Joe Vitale has helped over 200 authors write, publish and promote their books! Joe "Mr. Fire" Vitale is an explosive "results only!" marketing consultant and author whose reputation for writing and promoting books online is legendary! He will teach you how to write and publish your own OUTRAGEOUSLY Profitable eBook with less than a week's work – even if you feel like you can’t write a complete sentence, can’t type to save your life and still have nightmares about finishing term papers! Now that's certainly a tall statement, but let him show you how it's very possible, in fact, quite straightforward to turn out your own highly successful ebook using the methods he'll teach you in this course. And all of that for US$ 29.00 * Click here to Purchase the download

The Lazy Man's Guide to Online Business Jim Edwards is anything but lazy. Yet, the reasons why he wrote that book is not only interesting, but also educational. He shows how a "lazy man’s" low cost, high-profit dream machine (making real world cash) can be created if you understand the key principles that anyone can apply. You can use the principles immediately to work less, make more money and have tons more fun in life! Thus the book does not propagate the idea to stop working. Rather, it shows how to work more efficiently. Jim Edwards teaches you the exact tips, tricks, techniques and, most importantly, the correct mindset to improve and grow your own "Lazy Man's" dream business - no matter what type of online business you currently operate! That should reduce stress, especially when you start a business! And that is well worth the US$ 29.00 it costs! * Click here to Purchase the download

The key issues in selecting the "right ISP" for your Internet Site.

Reliability
This is obviously the key issue for that. Because what does the best package help, if the site is down and no one can see it? The above recommended ISP's all have 99.9% reliability and we have never ever had any problems with a site not being available.

Storage Capacity
If you create an affiliate site or a site selling an e-book it is unlikely, even if you have a large site, that your storage capacity needed will be much more than 5 Mb. So, 1000Mb storage capacity offered is nice, but probably unnecessary for your type of business. You will need such large storage capacity, if you sell MP3 or DVD files and want the files stored on site for downloads.

Bandwith
This is the transfer capacity of files (e.g. websites and products) for the traffic you will get. If your site carries a lot of graphics and if you sell large capacity eBooks then you will require more capacity, than if you have an affiliate page with few graphics. In any event, buying additional bandwith is usually expensive. So if the ISP offers a lot of bandwith as part of a package, even if you do not use it at the beginning, it is a good thing.

Pop3 E-Mail Accounts
This is simple, the more you get, the better. You will use them in the end

Additional Items
These can be such items as a Web Site Creator, Autoresponder, multiple domain hosting, good site statistics, a marketing package and a search engine submission package, are all attractive offers that save you money and time.

Set-up Fee
Some of the ISP's charge you a set-up fee. This generally applies if you do not prepay for 6 months or a year ahead. This fee can be $25-100. It is therefore well worth considering prepaying for a period.

Non-Internet Business Ventures

There are a large number of ventures that can be undertaken without the use of the Internet. In fact, probably more than those that use the internet in an effective way. Some interesting ones are discussed in the books shown below.

Books on How to Start Specific Business Activities

The world is full of ideas about starting a business. Most "new ideas" have been done somewhere and there is a person who has gone through the same trials and tribulations you are going through now.

The books above are accounts of people who have pursued specific business ideas. Even if your intended venture is not identical to the ones dealt with here, the ideas of these writers might help you avoid some of the pitfalls and will help you in being successful.

The hidden Golden Goose: The Home and Commercial Cleaning Business

Other business ventures in the less glamorous areas, but highly lucrative are those in the cleaning business. Current economic conditions notwithstanding, offices have to be cleaned. And it is likely, that companies will be looking for new and cheaper services, than the large corporate cleaners. That might be an opportunity for you.

Almost 30 years ago, one of my friends worked as a management consultant. He was looking for investment opportunities for a client with lots of cash and found a company that did industrial cleaning. They research facilities and offices, mainly in the automotive and engineering industry in Canada and the USA. It was not a small company, and the client, the sole owner of a larger international conglomerate, was not really thrilled about acquiring a cleaning company. His mind was more directed towards glamour, such as high tech, software, etc.

However, the outstanding financial performance of the company and, a lot of persuasion, finally convinced him, that it would be a good acquisition, since it fitted with his company's own engineering and "nuts and bolts" culture. But he still acquired the company, with less than enthusiasm. There was an excellent management staff in the acquired company, but my friends client asked him to stay with them for two years, managing the new acquisition as the Chairman on a part time, non executive basis. My client maintained that they needed my help to integrate the company into the conglomerates culture.

The truth was, that no one in the conglomerate's management really wanted to have anything to do with a "cleaning company". It had no appeal to them. The cleaning company was highly people intensive, but had a relatively small number of clients. The main task was to keep existing clients happy, manage the current staff (all 5,000!) and acquire smaller clients so that the client base was a bit more diversified. The whole business though, was highly profitable and made around 40% return on investment. Who would have thought that cleaning, especially industrial cleaning, was such a profitable business?

The example illustrates that with quite ordinary tasks one can create a business that makes an excellent income. We are not suggesting that you rush out and purchase a large cleaning business. But you can start small. So this page gives you some guidance on business opportunities that can be done with little investment and little financial risk, but some effort on your part.

There are some easy introductions into that business. They are a bit simplistic in places, but have the right idea. We are sure, they are good catalysts to jug your brain into the right directions. There are two examples, one dealing with home cleaning, the other with office cleaning, to choose from. Either one will do the job of showing you the essentials.

Click here to Purchase Internet Download Product ID US$ 29.95 *

Starting a Cleaning Business Like most "unfashionable business propositions" cleaning companies are highly profitable. Here is a step-by-step guide which provides a collection of valuable sound advice and practical guidance for starting your own successful cleaning service! In language that is clear, readable and straight to the point, it explains: what is required to start the business managing your cash flow determining what to charge record keeping attracting clients keeping your clients happy billing and accounting growing your business plus much, much more!! The kit also includes forms, business letters, and a complete business plan that are all essential to starting a successful cleaning business. You will have everything you need to get your new business started!

Click here to Purchase Product ID1095-1 US$ 37.97 for a One Year Membership

Office Cleaning Business This is a complete home-based Starter-Kit designed to help you succeed in the office cleaning business. It contains the documents and information you need in a downloadable format. It takes the mystery out of how to get the account and how to price it right. No one spells it out for you easier than this or gives you the specific information you must have to succeed. This Instant Office Cleaning Kit gives you an amazing head start. HERE IS WHAT YOU WILL LEARN: How to get started fast and easy How much to charge. A simple formula that's right on the money. How to get business the smart way without expensive advertising. What kind of people to hire to do the work. How to organize each job to finish faster, and create more profit. A risk-free proven method of getting customers in your area. How to project a professional image and get top dollar for your service. How to get started with little or no money. The U.S. Department of Labor recently reported that the office cleaning service industry will provide more jobs than any other area of employment in the coming years. Would you like to get your share of this billion dollar a year market? Click Here to Download the Kit

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Organizing People and Processes

If the cleaning business is not what attracts you, and if you are a good organizer, there are many places where organization is needed. This can be at the household or at the office/company level. To market yourself as a professional household or office organizer is a job opportunity that can result in a substantial income . This naturally requires that you, yourself are well organized. If you are, there are scores of possibilities, especially in urban/suburban areas with a high proportion of professional people. Most of them simply do not have the time to organize their home. Here are some books that might make the business choice interesting:

Many good ideas are destroyed by a lack of organization, either by the people who are supposed to implement them or by the people who they are supposed to help. Similarly good processes are laid to waste just because they are poorly organized.

Here is a step by step course that you can download and that should help you start a business.

Click here to Purchase Product ID 1090-1 US$ 29.95 Internet Download

Professional Organizing Business Modern life means super busy people just don't have enough time to get everything done. They need help and they will pay you to come to their rescue. Yes, at both home and office folks are paying "organizers" to get their lives in order. The Becoming a Professional Organizer Start-Up Guide Kit™ is a step-by-step guide which provides a collection of valuable sound advice and practical guidance for starting your own professional organizing business! You will benefit from this kit if you are: considering becoming a professional organizer already working for a residential or office organizing business and now are ready to start your own professional organizing business ready to take your organizational skills and and apply them to your own business thinking of making an income while working from home and being your own boss The kit will show you how to attract clients, what records to keep, what and how to charge, how to account for your services and all the other important aspects of a business. Click Here to Download *

It is an excellent starters guide for your organizing business. In this business, a web presence helps you to look more professional. But, it is not necessary to start the operation. Having a clear concept yourself what it entails to be organized is far more important.

Buying and Operating a Franchise Business

One of the advantages of a successful Franchise is that someone else has sought about the product, the organizational needs, the presentation of the product, the space needs, the price, the clients, the market and many other things that you have to work out yourself, if you start a business from scratch. That is probably why franchising businesses are so popular. Here are some books that should help you in your search for the right franchise business.

Franchises cost money and you have to make sure that either your geographical or your market location is optimal, otherwise you are wasting the initial money you pay to the franchiser for the rights to sell or market whatever he offers. If you would like to know more about franchising, go to http://www.franchisesolutions.com . They have all the information you will need

There are, obviously, numerous other possibilities for starting a business and we are always interested in new areas, that make sense and have a reasonable risk to initial investment ratio. Send us an e-mail.